Digital and mobile are dramatically impacting the way consumers live, connect, consume and socialize. rmgconnect point of view examines the oncoming changes to the nature of advertising —as consumers gain more control over when and how they use content— to take advantage of new marketing tools, channels and technologies.


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11.08.08 > Internet::TV

Southern Europe leads in Internet video and TV streaming

Italy and Spain are forging ahead of the US and other European countries in adoption of online and web TV services, according to "Internet TV : Southern Europe Leads The Way," from Strategy Analytics Digital Media Strategies service. The survey of 3500 Internet users found that 22% of Spanish respondents are regular users of streamed video from broadcaster websites, compared to 18% in the US and o...

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08.08.08 > Internet::stats

Consumers are addicted to email

If you check your email in the middle of the night or even while driving, you're not alone.

According to AOL Mail's fourth annual Email Addiction Survey, nearly half (46%) of email users said they're hooked on email (up from just 15% last year) and 51% check their email four or more times a day (up from 45% in 2007). One in five said they check their email more than 10 times a day.

M...

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07.08.08 > Mobile::new services

Mobile map use growing

comScore reported that the use of mobile maps is increasingly popular in the United States and Europe, with 8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008. This represents a growth rate of 82 percent and 49 percent in the number of users, respectively.

According to the comScore M:M...

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06.08.08 > Internet::TV

Olympic Games online channel

The IOC will launch an online Channel to broadcast the Beijing 2008 Olympic Games in 77 territories across Africa, Asia and the Middle East, including India, Republic of Korea, Nigeria and Indonesia.

From today, the IOC will broadcast a selection of Beijing 2008 Olympic Games clips as Video On Demand (VOD). The IOC's Channel will be available on YouTube throughout the 17-day period of the G...

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05.08.08 > Mobile::case studies

Prepaid customers prefer flat-rate plans

Overall satisfaction among prepaid wireless customers who subscribe to flat-rate plans with unlimited minutes is considerably higher than that of customers who subscribe to per-minute price plans, primarily due to cost advantages associated with flat-rate plans, according to the J.D. Power and Associates 2008 U.S. Wireless Prepaid Customer Satisfaction Study.

Now in its third year, the stud...

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04.08.08 > Mobile::industry guidelines

Mobile Web design guidelines

The World Wide Web Consortium (W3C) announced new standards that will make it easier for people to browse the Web on mobile devices. People who want to use the Web while "on the go" face several challenges, including hardware and software diversity, device constraints and bandwidth limitations.

Mobile Web Best Practices 1.0, published as a W3C Recommendation, helps content authors face thos...

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01.08.08 > Internet::online communities

MySpace still social networking leader

MySpace.com received 71.92 percent of the market share of U.S. visits in June 2008 among a custom category of 57 of the leading social networking websites, according to Hitwise. The market share of U.S. visits to the social networking custom category increased 7 percent in June 2008 compared to May 2008 but has decreased 19 percent year-over-year.

Among the top 10 social networking websites...

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31.07.08 > Industry::study

Digital media on the rise globally

The "Interaction: Addressable, Searchable, Social and Mobile", a new study from WPP's GroupM shows that Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago and will remain the main source of growth as ad spending in traditional media continues to decline. The survey covers 35 countries and shows digital advertisin...

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30.07.08 > Mobile::stats

Developing markets driving demand for mobile devices

Consumers are reporting strong intentions to buy mobile devices this year, according to research conducted by Ipsos MediaCT. Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices -including mobile phones, MP3 players, hand-held gaming devices and laptop PCs.

InterAct: Global Digital Technology T...

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29.07.08 > Mobile::industry guidelines

MMA global code of conduct

The Mobile Marketing Association (MMA), which represents 650 member companies worldwide, released its Global Code of Conduct, designed to provide guidelines that all mobile marketers should consider and build their mobile marketing initiatives around. The MMA Global Code of Conduct, or "the Code", has five categories:

1) Notice -the fundamental principle of the MMA Privacy Code of Conduct, ...

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