RMGCONNECT: digital.blog


	3-D World: Google vs. Microsoft Google and Microsoft aim to give you a 3-D world

	Ad execs see greater shift to online Ad industry executives believe their industry is in the throes of rapid change, which is acceleratin... More about this

	Ad tactics to challenge Google Using pattern-matching technology to deliver online ads, this German startup is taking on the giant.... More about this

	AdTV Six execs from the worlds of Hollywood and Madison Avenue are teaming to launch a broadband video We... More about this

	Advertising Age October 3, 2005 In one of last week NYC Advertising Week's more eloquent and spirited addresses, Carat Americas CEO ... More about this

	AMD diversifies with ATI purchase Chipmaker Advanced Micro Devices finally pulled the trigger Monday on a deal it had been lining up f... More about this

	An Adman's Guide To Survival To Bob Greenberg, agencies must reinvent themselves top to bottom.

	AOL casts its fate with ads Time Warner ended an era on Aug. 2 when it formally announced plans to move AOL, once the titan of I... More about this

	Are social networking sites useful for business? To get the most out of social networking sites, small companies should look past the hype, set concr... More about this

	AT&T connects PC and TV The phone company blends satellite TV and broadband in the home

	Being 13 TIME takes an inside look at an age of mystery and challenge

	Branding unbound::The future of advertising sales and the brand experience in the wireless age Written for nontechnical readers, this book features the five strategic advantages of "m-branding", ... More about this

	Brightcove unleashes a BitTorrent stream BitTorrent new Delivery Network Accelerator service will let users begin viewing video midway throug... More about this

	Broadband shopping US style Americans are sold on the Internet, but they are still determined to shop around for the right price... More about this

	Business 2.0 September 2005 Focus groups are time-consuming, expensive and unreliable, since participants often alter their opin... More about this

	Can Microsoft catch up on online ads? Microsoft is moving into the lucrative Internet search ad business. Will its targeting tactics invad... More about this

	CBS hopes to beat other networks with ad The CBS logo and slogans promoting the TV network and its series will appear along with coded expira... More about this

	Click fraud The dark side of online advertising

	Coca-Cola pops online Coke borrows from YouTube as it taste-tests a new web brand strategy

	Coke uses YouTube stars for holiday campaign After an initially cool reaction to amateur video auteurs, Coca-Cola is continuing its embrace of co... More about this

	Commercial break In a risky experiment, Chevrolet asked Web users to make their own video spots for its Tahoe SUV. A ... More about this

	Communities Dominate Brands 'Communities Dominate Brands: Business and marketing challenges for the 21st century' is a book abou... More about this

	Digg this headline, for Google's sake Savvy marketers find gold by using social media sites to boost search engine traffic

	Disney and Clear Channel deliver promotional videos to the video iPod Media giant Disney and Clear Channel, which owns 1,200 radio stations in the United States, will bec... More about this

	Dissecting the digital future TelevisionWeek interviewed some of the biggest names in the TV industry, asking them how digital adv... More about this

	eBay builds TV ad auction site Advertisers band together to set up online marketplace for commercial air time

	Equal opportunity broadband African Americans are snapping up speedy Internet connections -and closing the digital divide

	Facebook: No. 1 globally The social network site has vaulted over rival MySpace in worldwide audience growth, thanks to tools... More about this

	Facebook's new face The social networking company now wants to become a place for anyone to build applications for socia... More about this

	Fixing Vodafone To prevail in an increasingly competitive market, mobile giant Vodafone knows it has to reinvent its... More about this

	Game on! Big brands play starring roles in popular videogames and not just because Tomb Raider's Lara Croft d... More about this

	Getting intimate (with customers) on Twitter Businesses should lose their inhibitions over using the microblogging tool to get closer to their cu... More about this

	Going beyond Google Search is only the beginning for Endeca's founders, who boast a more sophisticated search engine tha... More about this

	Google competitors beware Google's acquisition of YouTube for $1.65 billion will put severe pressure on media and Internet com... More about this

	Google organizes the globe A handful of examples of how Google's genetic composition is poised to transform —in most cases, the... More about this

	Google searches for TV chief The Web-search giant is hiring for a push into interactive television

	Google's in-video ad experiment The search giant is testing ways to make it easier to insert ads in streaming video

	Google's Orkut: a world of ambition Seizing on Orkut's momentum in Asia and Latin America, Google moves to revamp its social networking ... More about this

	Google's plans for video Jennifer Feikin, who runs Google Video, made some interesting quasi-announce- ments about the compan... More about this

	Google's upcoming phone The Android-based phone is due out in the fall. Here's what to expect in terms of features

	His Space With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transfo... More about this

	Hotwiring your search engine Google a topic, and the results are based on popularity, right? Wrong.

	How America searches: financial products and services When iCrossing first commis- sioned Harris Interactive in April of 2005 to survey the online researc... More about this

	How to catch the Big Idea: The Strategies of the Top-Creatives Great and successful advertising ideas do not come about just by chance; they result from a professi... More about this

	How to count eyeballs The race to develop the 'Nielsen ratings' of the Internet

	HSBC seeks to boost online banking Seeking to attract deposits from people who are getting year-end bonuses or expect tax refunds, HSBC... More about this

	If it's hip, it's here Is your client reluctant to embrace new media?

	Intel starts to push back After months of losing ground to archrival AMD, the longtime chip king has a salvo of counterattacks... More about this

	Intelligent Life Intelligent Life is a thoughtful guide, which instead of helping readers make decisions in their pro... More about this

	Intel's mobile future The chip giant is focusing on wireless devices and its own $100 laptop

	Internet TV is finally a reality show After years of build-up, it looks as if content, computers, and consumer electronics are all finally... More about this

	Interpreting New Media for advertisers Nielsen veterans recently formed Interpret, a company designed to help plan, test, and measure conte... More about this

	Is Slashdot the future of media? The most popular site for the tech cognoscenti is created entirely by its users and readers.

	Is there an online video bubble? Plenty of start-ups are hoping to cash in on the online video craze. Is there enough money to go aro... More about this

	It isn't just YourSpace anymore As people make social-networking sites a bigger part of their lives, they're leaving behind a vast t... More about this

	It's the conversation economy, stupid As consumer markets fragment, marketers and designers must understand how platforms evolve and influ... More about this

	Kick-starting interaction How digital media are transforming consumer engagement and changing the rules of the game

	Let readers decide what's good Kevin Rose gives the folks at Slashdot a run for their money with his democratic news aggregator, Di... More about this

	Live chat: your new online salesperson Website operators are tapping the potential of instant messaging as a new powerful sales tool.

	Living a Second Life A Californian firm has built a virtual online world like no other. Its population is growing and its... More about this

	Making social networks profitable Google's new approach could offer advertisers coveted online communities

	Marketing to kids where they live Companies hoping to attract young customers are building whole marketing campaigns around social net... More about this

	Media vehicles go mobile, take content with them A calendar in the ELLEgirl magazine September issue directed readers with a camera phone to a differ... More about this

	MMA Annual Mobile Marketing Guide The MMA has partnered with Advertising Age to produce the MMA Annual Mobile Marketing Guide: Recogni... More about this

	Mobile ads coming to a phone near you With Microsoft and AOL diving into the mobile-ad business, get ready for a barrage of commercials on... More about this

	Mobile ads: slow to take off Advertisers are shying away from mobile phones until they get clearer data on whether promotions on ... More about this

	Mobile content as popular as TV? In just five years, three billion people will watch content on mobile devices —equal to the number w... More about this

	Mobile e-mail usage doubles Aided by proliferation of smart phones, U.S. mobile messaging usage soars

	Mobile phone ads are on the way There are roughly 2 billion mobile phones across the globe and almost 200 million in the U.S. That s... More about this

	More ads, fewer interruptions Remember when TiVo was all about skipping commercials? This week, the DVR pioneer began courting adv... More about this

	Networks rush TV shows online As viewers watch less TV in primetime and go for tech that lets them see shows when and where they w... More about this

	New content missing from new TV services Telco TV was supposed to be the stage for startup content, but so far it’s just old faces in new pla... More about this

	New ways to search Web video Finding video on the Web isn't easy, but it's the next big thing in Internet search. Here's how one ... More about this

	News Corp. hearts MySpace Measured in terms of page views, MySpace has become the second-most popular site on the Internet

	News media wild for widgets News companies, which have been hit by growing web competition, are fighting back with an innovation... More about this

	Nokia inks video deals The world's largest maker of cell phones signs deals with seven companies, including CNN and Sony Pi... More about this

	Nokia ups global mobile growth estimate The world's largest mobile phone maker raised its estimate for growth in worldwide mobile device sal... More about this

	NYC Advertising Week September 2005 Even if you didn't attend Advertising Week 2005 in New York, you can tune in to select sessions c... More about this

	Personal, portable, pedestrian: mobile phones in Japanese life This is not just about a technology or the way it is used in one country. It's about understanding o... More about this

	Redefining the RSS feed FeedBurner CEO Dick Costolo tells how he plans to put his stamp on the Wild West medium of RSS

	RFID in the real world RFID shows great promise for several industries, including retail, manufacturing and even health car... More about this

	Roll your own Google Alexa, a subsidiary of Amazon.com, is opening up its web crawler to programmers —a move experts say ... More about this

	Rupert Murdoch wants to be in both content and distribution With an enviable track record in newspapers, books, TV and film, the News Corp. chief pushes his chi... More about this

	Search trend report DoubleClick Q3 2005 As the price of an individual click and the cost of a keyword over time continue to rise, understand... More about this

	Second Life's second generation Fortune's David Kirkpatrick talks about what he sees as the future implications for Second Life and ... More about this

	Secret codes unlock ads in video games In the video game "Rainbow Six Vegas," you spot a jar of body wash. Spray the container with bullets... More about this

	Selling mobile phones to 8 year-olds Wireless companies have set their hungry sights on tweens. From finicky youngsters to wary parents, ... More about this

	Selling P&G How do you sell $76 billion of consumer goods -one brand at a time ?

	Semantic Web for the masses Semantic technology, which organizes and interprets the growing amount of information on the Interne... More about this

	SMS tips for e-mail marketers The two most important words for SMS are urgency and portability. The best marketing candidates for ... More about this

	Social media Who needs TV networks and film studios? Netizens are creating their own blogs, photos and videos, an... More about this

	Social networking with the Elite Tired of the Web masses? Now you can find your own gated communities on the Net -if they'll let you ... More about this

	Souping up search results The advertising business is ripe for infiltration by the math jocks and search-engine savant Ellen S... More about this

	Spheres of influence: global advertising expenditures 2006 In 2005 the advertising industry remained robust. Spend grew by 5.5% last year and is expected to ri... More about this

	Street stunts on the digital highway Marketers get lots of bang for the buck when gimmicks catch fire online

	Television's mobile revolution Deals between mobile phone companies and programme makers will bring big-name series, like Sex And T... More about this

	The AMD-Intel battle gets hotter Scrappy chip maker took business from Intel but now its archrival is hitting back

	The battle for the very, very small screen Fox's Lucy Hood mastered programming for cell phones before everyone else. But she can't rest on her... More about this

	The celebrity non-factor The relevance of understanding the influencing factors behind the purchases of young people is obvio... More about this

	The CEO's tech toolbox Podcasts, RFID tags, and mesh networks are among the 10 new technologies that should be on the radar... More about this

	The coming mobile-video deluge in a few years, robust demand for video could hog capacity and overwhelm networks. If 40% of mobile ... More about this

	The Facebook economy The No. 2 social network is fast evolving into a new kind of software platform - and the race is on ... More about this

	The future of Goo-Tube Google sees YouTube as a platform for a new advertising model

	The future of mobile social etworking Whrrl combines activity recommendations with real-time location data.

	The future of technology As least as far back as the invention of the printing press, technology has brought opportunity and ... More about this

	The future of TV With 600-plus channels on tap, most people in the US spend most of their TV time as they always did ... More about this

	The MySpace generation They live online. They buy online. They play online. Their power is growing. Click here if you wish ... More about this

	The new avatar in town Korea's Nexon and others are edging onto Second Life's turf, using simplified features

	The new wisdom of the Web A new wave of start-ups are cashing in on the next stage of the Internet. And this time, it's all ab... More about this

	The next small thing Bits of code called widgets open the door to viral marketing across social networks

	The rise of Web TV Two-minute YouTube clips were just the start. As television comes to the Internet, dozens of compani... More about this

	The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture If you want to know how search has defined the Internet and how it will continue to be a tremendous ... More about this

	The secrets of advergaming As branded gaming becomes more popular, one of the pioneers of the medium offers some tips for doing... More about this

	The television-Internet connection Media multitasking is on the rise, as an estimated 7% of U.S. viewers older than 12 watch TV while u... More about this

	The travails of tracking Web traffic The practice of using consumer panels to estimate Web-site traffic is coming under increased scrutin... More about this

	The true meaning of Twitter What exactly is Twitter? And what does its exploding popularity say about the state of the tech indu... More about this

	The Web Smart 50 The Net is wriggling into the nooks and crannies of businesses across the world. Here, a glimpse at ... More about this

	The Web's most viral ads Online video ads are meant for cheap laughs, but getting them onto the Net and influencing viewers i... More about this

	This is your brain on advertising Neuromarketers use sophisticated brain-imaging technology to test consumer response and help clients... More about this

	TiVo execs bet Google ad model will work on TV Such a system promises to bring a dose of accountability to TV advertising.

	Too Many hands grabbing for online ad Dollars? Companies will spend a record $31 billion this year to advertise everything from toothpaste to home ... More about this

	Truth in advertising Click fraud poses a threat to the boom in internet advertising

	Turning your mobile phone into a wallet Mobile commerce has finally arrived, with PayPal, MasterCard, Cingular and a host of startups fighti... More about this

	Up next: online video ad boom? Sites like YouTube and Revver may soon be carrying more commercials —if they can dispel concerns ove... More about this

	Upward mobility Ultrafast networks and whizzy features are about to turn your mobile phone into —well, your right ar... More about this

	Video sites resurrect unaired TV pilots A comedy series passed over by Fox Broadcasting Co. for the fall schedule, has mysteriously popped u... More about this

	Viral ads: it's an epidemic Hit videos reach millions. But Fortune's Devin Leonard asks: can this ever be a real business?

	Vodafone rolls out possible VoIP-blocking feature Vodafone is introducing a new content filter that could be used to block subscribers from using comp... More about this

	Vodafone splits into three pieces Unit one, Europe: this will contain all Vodafone's principal European markets including Germany, Ita... More about this

	Vodafone's new growth map CEO Arun Sarin is targeting developing countries such as India and now Turkey to offset sluggishness... More about this

	Vodafone's social connections The wireless giant is in talks to give its customers access to social-networking services with their... More about this

	Waging war against click fraud As fraud undermines faith in pay-per-click Web ads, search engines, advertisers, and Web hosts are w... More about this

	Warner debuts cordless music New download-only label could help the rocky marriage between the Internet and the music industry

	Wealth Television Young, male, deep-pocketed? New high-definition channels are made just for you.

	Web-hit wonders TV's big-time producers are struggling to find the Internet's prime-time lineup

	Welcome to the Outernet A little known billboard advertising giant plots its digital future

	When mobile phones become oracles Mobile phones know whom you called and which calls you dodged, but they can also record where you we... More about this

	Who's afraid of Google? Everyone From TV to telecom, Google seems bent on world domination. No wonder everyone is running scared.

	Who's on top in tech-readiness? While Nordic nations still win top marks in surveys, oil-producing countries are waking up to the ne... More about this

	Why Google's going mobile The head of the search giant's wireless efforts explains how users around the globe are picking up o... More about this

	Why you should have your next business meeting in Second Life Second Life founder Philip Rosedale talks about SL being open for business, the allure of virtual me... More about this

	Wired September 2005 ESPN thinks outside the box: Web, WiMax, mobile phones and beyond —the sports powerhouse is about to... More about this

	Wiser about the Web As companies get savvier about where to place their ads, there's a flight to quality

	WPP takes stake in VideoEgg VideoEgg, which provides video services and technology to incorporate advertising within videos, cla... More about this

	Yahoo!'s brilliant solution By figuring out how to make brand advertising work online, Terry Semel is on the verge of creating t... More about this

	Yahoo's Panama gains traction Portal's long-awaited online advertising technology seems to be gaining more clicks

	Your mobile phone = your wallet At long last, mobile phones have the ability to transfer cash wirelessly. So why aren't consumers us... More about this

	Your television is ringing Convergence is the telecoms industry’s new mantra. Whether customers really want it is another matte... More about this