23.10.08 > Internet::online advertising

Mixing online and offline ads to drive campaigns

Mixing online and offline venues has been a growing trend for many marketers. The problem is blending offline with online effectively enough to justify a possibly larger ad spend than if only online or only offline were involved. A new report from MarketingSherpa sheds light on how on company used multi-channel ads to build brand and increase ROI.

Researchers found that the mix of online an...

21.10.08 > Online advertising

Yahoo! geo-targets users at ZIP code level

Geo-targeting is a clever little feature that can analyze a user's search query, their Internet Protocol (IP) address and other user information to determine where they are and what ads to serve to them. While geo-targeting is usually seen as limiting your area to fewer clicks, one new geo-targeting feature can actually bring you more traffic. If you were trying to reach United States customers be...

16.10.08 > Mobile::metrics

Time to track mobile traffic

The launch of the iPhone and the take-up of unlimited mobile data tariffs has seen a marked increase in mobile Internet use. However, many companies from retailers to content providers are not taking advantage of the opportunity presented by this increase. An industry survey conducted by Omniture in August found 71 percent of businesses say they are not measuring mobile traffic to their sites. Fur...

15.10.08 > Internet::online communities

Generation Virtual

To do business with the growing "Generation Virtual" population, companies will need to provide -or connect to- social applications to attract and engage customers, gathering information about their future wants and needs to lead them toward products and services, according to Gartner.

By 2010, more than 60 percent of Fortune 1,000 companies with a Web site will connect to or host some for...

14.10.08 > Mobile::advertising

Google iPhone specific ads

Google, in meetings with advertising agencies, has presented a new option to show different ads in response to searches made from iPhones, according to Brian Morrissey, AdWeek interactive advertising reporter. The change, expected to be implemented shortly, means advertisers will be able to create an iPhone ad group as part of their regular search campaign, according to agency executives briefed a...

13.10.08 > Internet::online advertising

Consumers' real online ad preferences

iPerceptions, a leading provider of web-focused analytics, announced the results of a new study that delivers accurate insights into which types of online ads are popular with consumers. iPerceptions collected user-generated feedback from over 14,000 visitors to leading media sites during the month of August 2008 to paint a detailed picture of consumer advertising preferences based on their likeli...

10.10.08 > Industry::report

Young girls get entertained more

Girls age 2 to 14 are spending more time this year on entertainment related activities than they did in 2007, with more than half saying they spend more time using consumer electronics devices, and playing PC games and video games, according to 'Girl Power: Understanding This Important Consumer Segment', the most recent report from NPD Group.

The new report also delves into what they and ...

09.10.08 > Mobile::broadband

Rival to WiFi

Sixteen of the world's best known IT and mobile companies have united behind a GSMA-led initiative to create a new category of always-connected Mobile Broadband devices, delivering an alternative to WiFi. In the first phase of this unprecedented initiative, mobile operators, PC manufacturers and chipset providers are uniting to pre-install Mobile Broadband into a range of notebook PCs that will be...

08.10.08 > Internet::online advertising

Online ad-targeting trial

UK's biggest internet service provider BT is to restart a four weeks trial of a controversial internet advertising system that has outraged privacy campaigners. The system, known as Webwise, allows BT to potentially track and monitor every website that a customer visits, allowing it to build detailed behavioural profiles of web surfers based on their online activity. Participation is voluntary and...

07.10.08 > mobile::payment

Visa launch transaction notification pilot

Visa and eight leading North American financial institutions -PNC Bank, SunTrust Bank, U.S. Bank, Wachovia and Wells Fargo in the United States, and Royal Bank of Canada, TD Bank Financial Group and Vancity in Canada- have agreed to initiate a pilot program with up to a total of 2,000 participants to test the delivery of real-time notification alerts on Visa accounts.

The program, which is ...